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When considering signage, don’t just think of it just as marking where you are and a way of identifying your business, but think of it as a marketing tool for your company, and one that’s really good value too being there 24/7, 365 days a year, come rain or shine.

Location and the image your signage portrays are vital. If you operate a retail or customer-facing business, the likelihood is that many of your customers will live within a five mile radius of your location, which means they could be passing by several days a week on their way to work, dropping the kids off or going shopping.

So your signage needs to be clear and engage with them every time they pass by. It’s this repetition that will help build awareness of your business and brand.

Signs also attract new customers and alert them that you exist. Surveys have shown that many customers would never have found a business unless they had seen the sign. These studies have also shown that consumers are more likely to remember your business from your signage than from radio or TV ads.

When considering this, it makes your exterior signage incredibly good value if you get it right. Evolution’s experience will ensure that your signage is well designed, constructed to the highest, and strategically located maximum engagement.

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