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Why Signage Is Important To Your Business

First impressions can make or break your brand, and for most businesses, your signage sends a clear message about your brand’s quality and trustworthiness. Your signage is a crucial element in attracting new customers, branding your business, and creating impulse sales. It is a cost-effective marketing tool that has significant positive impact on profitability.

According to data from the NYSS Business Development Center’s What’s Your Signage (WYS) study, it has been revealed that:

  • Enhancing or increasing visibility of existing signage resulted in a 10% increase in sales. (UC)
  • Over 75% of customers visited a business for the first time solely because of the business signage. (FedEx)
  • 68% of customers believe that signage reflects the quality of a business’ products and services. (FedEx)

Signage is an integral component of effective branding and one that offers excellent return on investment. Building your brand and attracting customers requires well-designed and innovative signage. Evolution welcomes the opportunity to guide you through the process. From design to installation, we’re here to help. Contact us today.


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