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Persimmon Homes

Evolution produced and installed the exterior signage and marketing suite for Persimmon Homes, which includes wall graphics, furniture, flooring, window graphics, leader boards, stack signs & flags. This was the first site completed in Persimmon’s new branding.

  • 7 Wall graphics installed
  • 11 pieces of furniture
  • Entrance matting, laminate flooring, Operator’s and visitor’s chairs included
  • Fascia tray, leader boards, Stack signs & Flags
  • 4 days turnaround from approval to completion

The Brief

Persimmon Homes use the garage of a new home as a marketing suite to meet, discuss and sell to their customers. Evolution were tasked with designing, producing and installing their graphics, furniture and flooring.

The Solution

Evolution are ideal to use as a one stop shop because we can meet all of Persimmon’s needs. They use our design, production and installation services for signage and marketing suites. We can transform an empty garage and into a functioning sales office, and our signage engages customers as they drive by and directs them into the site and to the marketing suite.

Full Marketing Suite design & installation, and interior signage

The graphics inform customers of important details such as site plans and house types, while also drawing attention to interior photography of Persimmon’s showhomes and exterior photos of the surrounding area. They are designed in a style consistent with persimmons exterior signage which is installed throughout the site.

The furniture

Each piece of furniture has been carefully laid out by Evolution to fill the space available as efficiently as possible, but also to create a flow for the customers journey. This includes a meet & greet area, which transitions into an area full of informative graphics. The next area is where the sales advisors and customers can sit and discuss their needs to build a relationship with the customers. The final stage leads out of the marketing suite to a showhome.

Evolution also fitted the flooring throughout the marketing suite. There is entrance matting when stepping into the marketing suite and laminate flooring in the main office.

Exterior Signage design & installation

2 large stack signs were installed at the entrance to the site. These can be seen from both directions which display key information such as the bedroom mix and phone number for the site. Evolution also installed a number of leader boards which show special offers and helpful site information and a fascia tray which spans the full width of the marketing suite.

The Final Outcome

Persimmon’s marketing suite was completed within 4 days, in time for their opening. The exterior signage was installed shortly after in only 1 day.

The site now has a presence which is visible form the nearby roads, which is attracting more customers into the marketing suite.

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