Make an impression

First impressions really do count when it comes to your signage. If it’s poor, your next potential customer might do an about turn right on your doorstep, just because your signage is portraying the type of business that they would rather not deal with. Professionally designed and manufactured signage really can speak volumes about your business, it forms part of the customer journey, making it one of your best marketing tools.

Good signage also helps build brand recognition, and the more recognition you get the more successful and profitable your business will become.

Signage offers great value when you think how effective a piece of marketing it is when created and located in the right position. For some businesses, like those in retail, multiple signs work really well. Your indoor signage should not be overlooked either, providing direction to products and creating awareness of offers. This all adds to the customer’s enjoyment and satisfaction, and they are far more likely to make a return visit.

High-quality signage can bring the following benefits to your business:
  • Works as a cost-effective marketing tool
  • Sets a first impression
  • Landmarks your business
  • Informs the customers about the products and services
  • Relays important information

Signage is rather like a silent salesperson for your business, which is why you should have a strategic plan for designing and locating them.


Latest News From Evolution

Hoardings and Site Signage

Hoardings and site signage are one of the most important ways for property developers to capture the attention and imagination [...]

Sign Science

Did you know that the majority of in-store signage is barely read by shoppers? Research suggests only between 15-20% of [...]

Finding Your Way

It was Kevin Lynch who very first coined the word ‘wayfinding’ in his 1960 book The Image of the City. In it he [...]